• Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or credit card company or depositories registered with Securities and Exchange Board of India or Direct to Home Operators.
• Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation.
• Information from a registered educational institution to its students or their parents or guardians.
• Any message transmitted by or on the directions of the Central Government or State Government, TRAI or any agency authorized by TRAI, or on the directions of bodies established under the Constitution.

Only messages with the above nature will qualify as transactional message. Definition of Promotional Messages Messages which do not qualify as transactional messages are Promotional, until TRAI appends the existing Transactional List with further categories. DND Scrubbing

• Promotional Messages will be DND Scrubbed i.e. messages will not terminate on DND numbers except for NCPR (based on customers preference)
• Transactional Messages will NOT be DND Scrubbed i.e. messages will be terminated on DND numbers.

Timing

• Promotional Messages will be delivered from 0900 hrs to 2100 hrs only.
• Transactional Messages will be delivered 24 x 7.

Sender ID Promotional Messages will have Unique sender IDs based on the categories as listed in NCPR. Categories are as follows: 1 Banking/Insurance/Financial products/credit cards 2 Real Estate 3 Education 4 Health 5 Consumer goods and automobiles 6 Communication/Broadcasting/Entertainment/IT 7 Tourism and Leisure 0 None of the above categories Promotional Sender IDs will be in the format of XY-1ZZZZZ where XY stands for Operator Code with Area Code, eg. TD, BL, LM etc; 1 stands for the category as listed in NCPR; and ZZZZZ stands for the 5 digit code provided to the telemarketer by the Access Provider. No other types of sender IDs will be used including dynamic sender ID, Numeric Sender ID etc. Our customers will be privileged to use the multiple sender IDs that has been allotted to Us by different operators. Transactional Sender IDs will be in the format of XY-ABCDE where XY Stands for the operator code with area code and ABCDE stands for a 5 digit Alpha-Numerical code as desired by the customer. Penalization Violation of the above regulation will attract incrementing penalties starting from Rs. 25,000 to Rs. 2,50,000 and blacklisting for a period of 2 years thereafter. The above regulations are welcomed by Us and it gives us immense pleasure to let you all know that we are all geared up to go ahead with the regulations as all the required amendments have been made at our end and we have successfully tested the same. Customers will be given the privilege of selecting the category at their end and initially a verification will be made at our end to ensure that the same falls in the right category. For the time being, considering the huge risk that revolves around terminating messages to DND/NCPR, we have opted to completely avoid sending messages to DND regardless of the NCPR. Transactional messages, however, will be terminated on DND numbers. Real time DND scrubbing will be done at our end and real care will be taken regarding the time window, which means peace of mind for our customers. Our feature rich – future ready panel will continue providing the best service in the industry, with complete adherence to the present regulation and/or any future regulations to come. Please get in touch with your account manager or our Support team for further clarifications that you might need regarding this. Thanking you once again for your esteemed patronage with Us.  

Download the new regulations here. ]]> http://www.ladybirdweb.com/2011/10/trai-regulations/feed/ 0 http://www.ladybirdweb.com/2011/07/inbound-marketing-educator/ http://www.ladybirdweb.com/2011/07/inbound-marketing-educator/#comments Sun, 24 Jul 2011 11:20:05 +0000 Administrator http://ladybirdweb.com/?p=586
Inbound Marketing University Training Course

Inbound Marketing University Certification Program

Inbound Marketing University Facts

• The Inbound Marketing University community has over 10,000 members
• Over 1,300 individuals have received the Inbound Marketing Certification
• There are 16 in-depth classes as part of the training
• The comprehensive exam contains 50 multiple choice and true & false questions
• The examiner must receive a 75% or above to achieve the certification
• Students from all over the world have participated; countries include India, Australia, Denmark, Brazil, and more
• The training and certification is completely free
• Inbound Marketing University program is administered by HubSpot

Links and Resources

Inbound Marketing Class List: http://inboundmarketing.com/university/classes
List of Professors: http://www.inboundmarketing.com/university/professors
Inbound Marketing University Registration: http://inboundmarketing.com/user/register
HubSpot: http://www.hubspot.com

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The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.

Those who pass the exam will be Inbound Marketing Certified Professionals. Certified Professionals receive a badge on their InboundMarketing.com personal profile (see example), authenticated certification badge HTML code that can be posted to a website or blog, a certificate, and monthly “marketing perks.”

In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive online certification exam with a score of 75% or higher.


Take the Exam


Format
The  exam contains 50 multiple choice and true & false questions, and the test taker has 50 minutes to complete the exam. You can begin the exam whenever you feel ready.

Content
The exam covers all the material from the 16 webinar classes.

Passing the Exam
You must receive a 75% score or higher to pass the exam. Those who do not pass the exam will have the opportunity to retake the exam in 30 days. At that time, we will email you an invitation for the retake.

If you have any other exam questions, please visit IMU FAQ.

Inbound Marketing Certification

The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.

The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.

This certification is administered by HubSpot.
Register for Inbound Marketing University.

Trainer

Name: Bhanu Pratap Singh Slathia