What is Search Engine Optimization?
The Web is a competitive space. Most of the companies, big and small, have their own business websites. Will a mere website help your business grow? Apparently No.Customers are smart & internet savvy; they do their research and google for their queries before they approach you. It’s a no-brainer that your business will flourish only if more of your prospective customers find you on the internet; but how would they do that? They could find you through search engines, ad campaigns, other websites talking about you, social media platforms such as facebook, twitter, linkedin etc., newsletters and various other sources.
Fortunately, you can do a lot of things to maximize your chances in reaching your target audience on the digital space. That is, optimize your website so that you appear more frequently and at the top in search engines when your customers search for a term that is related to your business. This optimization is called Search Engine Optimization. SEO ensures that your website is found in the search engines for words & phrases relevant to what you are offering.