Many businesses are waking up to the fact that optimizing their websites for better visibility in search engines is a crucial element for their online profitability. The benefits of search engine optimization are too tangible to ignore. At the same time, most of the efforts that go into SEO suffers from the problem that they are not focused enough to give them the maximum advantage of optmization.
SEO has two aspects. One internal and the other external. In SEO terms, On-Page & Off-Page optimization.
On-Page optimization is focussed on how the content is placed inside the website. And Off-page optmization is how we build credibility for the website outside itself. Therefore, one can say the philosophy of SEO is of Content (On-page) and Trust & Authority (Off-page)
Below are a few considerations for On-Page and Off-page SEO
On Page Search Engine Optimization
- Keyword analysis & research
- Meta Description & Title Tags
- H1 Tags
- URL Structure
- Keyword density in content
- XML Sitemaps
- Internal links
- ALT Tags; and more
Off Page Search Engine Optimization
- Building links from high ranking websites
- Article Submissions
- Directory submissions
- Social Media activity & social bookmarking
- Oneway inbound links
- Deep linking
- Contextual links
- Local listings
- Press releases; and more.
It is important to have a well thought out SEO strategy to reap the maximum benefits out of the exercise. And it is definitely worth the effort.