When you need to find information on anything, buy something online, check out for some services in your locality, what do you normally do? Most of you would sit on your computers and search the net – and bingo! There you are with a list of services/information you were looking at. Easy, isn’t it? Ever wondered what it is? Well, there are these “search engines” like Google, Yahoo, Bing, where you enter what you are looking for, and they give you a host of results based on your search term. Now you would be wondering how does this work; that is where the web marketing technique “Search Engine Optimization” comes into picture.
SEO (Search Engine Optimization) is a process of affecting the visibility of a particular website in the organic (unpaid) results of a search engine’s result page. It is a technique which helps the search engines to find and rank your website higher than thousands of other websites with respect to a particular search term which is called the “Keyword.”
Hence it is quite clear that the web is a competitive space, and if you are a business entity it is not enough just to have a cool website, sit back and wait for business to happen. As Darwin’s theory says “Survival of the fittest” – you have to compete to be the fittest and this competition is a continuous process.
Why is SEO so important for a business:
The world is now on the web. There are millions of websites out there competing for visibility; SEO enhances your site’s visibility helping it to rank better in the search engine results page. Listed below are a few benefits of SEO that would compel you to rethink if you haven’t considered implementing SEO techniques for your site yet.
Free and Long lasting: It only needs a little investment of your time and efforts to bring your site to the highest visibility. Organic listings are free, when you are listed at the top you don’t need to pay per click unlike other marketing campaigns. Also, once you start ranking, your site will stay on the SERP forever, though you’ll need a little upkeep to be on the top rank.
Reach out to the target audience: People may click on the ads just out of curiosity, and you have to pay for each click. But people searching for services on the net are serious about what they are looking for, and with the right SEO implementation you can reach your target audience with ease.
Higher conversion rate, thus greater ROI: As we said earlier that you can reach a targeted segment of audience through SEO, so the rate of conversion is likely to be higher.
Greater credibility: Search engines are most trusted by people. So every time there is a search relevant to your business and your site shows up in the results, it draws more trust, which eventually would lead to better business.
Great branding medium: The more you are visible on the internet, the more is people talking about you, enabling better branding – cost effective branding.
SEO at Ladybird Web
SEO at Ladybird begins with a thorough auditing of your existing website, and listing out areas where it could be optimized so that the site comes up organically in the search engine’s results. Our dedicated team does extensive initial website analysis, targeting the right keywords, creating Meta title tags and descriptions, providing On page and Off page SEO.